To encourage research and projects amongst institutions of higher learning and industries in addressing the issues of embracing business, policy and society.

To establish networking and relations among the academicians, practitioners, government officials and society.

To contribute to new revolution with modern thinking and uphold good values and cultures.

To provide a platform for scholars and practitioners to debate and disseminate a business society with global thinking and use for local context.

To offer opportunities to industry and policy makers to get feedback from the research ideas, and findings to develop a business curriculum.